We turn buyer intent into evidence-backed shortlists, then orchestrate qualified introductions with licensed brokerage desks. Map-first, AI-native, consent-driven.
$500KPre-seed round
10%On $5M post-money SAFE
12 moRunway to GATE-1
Market OpportunityDubai 2025 record market
A market that doubled in five years — and still under-serves the buyer.
Dubai closed 2025 with the strongest year on record: 917 B AED in transactions (+20% YoY) across 270,000 deals. Q1 2026 off-plan alone cleared 134.8 B AED. Yet the buyer journey remains fragmented: portals sell attention, brokers sell contacts, and the buyer owns none of the relationship.
2025 transactions917 B AED+20% YoYDLD official press
Off-plan Q1 2026134.8 B AED-16% QoQ · cycle resetDubai Index Q1 2026
Off-plan share73%Q1 2026 transactions
Intl. buyers24%Growth in 2025 · DLD
Capital concentration2025Off-plan developers paid 2-8% commission on AED 293 B in sales = a 14.6 B AED annual commission pool aligned to the supply side.
Buyer frictionListings are abundant; decision context is not. We carry the buyer brief across map, partner, and consent — not the other way around.
Cycle resetSecondary prices down 10% from Feb 2026; June 2026 saw +46.8% MoM in ready sales — the right moment to build a buyer-owned layer.
Macro Pulse03 / 20
Dubai residential: cycle is correcting, demand is returning.
ValuStrat VPI shows the secondary market cooling since Feb 2026, but June 2026 delivered the strongest MoM jump in ready sales in three years. The correction is healthy for a buyer-led platform.
The correction widens the gap between listing abundance and decision quality — our wedge.
Addressable MarketCommission pools, 2025 base
A 32.9 B AED annual addressable commission pool.
We monetise where the buyer does not pay: the developer-funded off-plan pool, the secondary sale pool, and adjacent rental and PM pools. Even a single-digit basis point capture dwarfs a Pre-seed round.
Off-plan commission14.6 B AEDDeveloper-funded 2-8%
Secondary sale7.8 B AEDBuyer-funded 2%
Rental commission3.5 B AED5% annual rent
Property mgmt7 B AED5-10% of rent
Sources: DLD 2025 totals, Dubai Index Q1 2026, Property Finder commission guide.
Why Now05 / 20
Three forces converging on a buyer-led product window.
1 · Supply abundance
+20% YoY
917 B AED transactions in 2025; 270,000 deals. Buyers face overload, not scarcity. Decision quality becomes the scarce resource.
2 · PropTech capital wave
1.2 B AED
UAE PropTech 2020–2025, 60% deployed in 24 months. Q1 2026 alone: 228.6 M USD across 12 deals. Active exit market.
3 · Cycle reset
-10%
Secondary correction since Feb 2026. Buyers regain leverage, but still need a unified, evidence-backed layer to act decisively.
Wedge timingListings are commoditised; portals monetise attention, not decisions. A decision layer is uncrowded.
Regulatory readinessDLD/RERA publish official data and license broker activity — we integrate them, do not replace them.
Partnership demandAnchor brokerages want a buyer-intake funnel that improves their closing rate, not a portal that competes with them.
Competitive Landscape06 / 20
We do not compete with portals on listings — we win the decision funnel.
Player
Share
Funding
Edge
Property Finder
38%
$525 M
Listings scale, traffic
Bayut
28%
—
Listings scale
Huspy
—
130 M AED
Mortgage funnel
PRYPCO
—
Pre-A
Title tokenisation
Dubai Luxe
Pre-seed
$500K target
Buyer decision layer + AI
Where they winListings inventory, paid traffic, broker network. We do not chase these.
Where we winBuyer intent intake, evidence-backed shortlist, partner routing, consent ledger — none own this stack today.
Coopetition pathAnchor brokerages gain a qualified funnel. Portals gain a decision-quality surface via partnership later.
Our MoatEvidence-backed AI
A defensible data + AI layer that portals do not have.
Projects744Off-plan intelligence
Developers79Reputation tiers
Communities70+ 299 polygons
Building registry4,877DLD-derived · evidenced
Evidence ContractEvery claim is tagged with source, observed_at, freshness, confidence, and geographic accuracy. No hallucinated prices.
AI as infrastructureIntent extraction, brief versioning, scene direction, partner routing, response normalisation. Not a chatbot.
Consent ledgerEvery disclosure, share, and introduction produces an auditable record. Privacy by design.
Product08 / 20
From intent to introduction, in five controlled steps.
01
Listen
Voice, text, map
02
Reflect
Editable brief
03
Compose
3 area shortlist
04
Compare
Evidence-backed
05
Commit
Consent intro
What the user gets
Owns the briefAcross map, partner, consent. No re-typing.
Sees evidenceSource, timestamp, accuracy on every claim.
Controls disclosureNumber shared only after explicit consent.
What the partner gets
Qualified briefNot a raw lead. Goal, budget, areas, intent.
Three areas to five, ticket at 40 K AED, two anchor partners, second product line live (Intelligence API).
Use of Funds18 / 20
Capital that buys time and traction, not hype.
Founder salaries capped at 120 K AED/year (10 K AED/month per founder); deliberate burn restraint.
The AskMilestone-tied SAFE
RAISE · 500 K AED
10% / $5M post
SAFE with cap, MFN, no discount. Closes in two tranches: 250 K on signing, 250 K on GATE-1 cleared (15 qualified briefs, 5 closed, 100 K AED revenue).
Milestone 1 · Month 3
5 real briefs · 1 partner desk live · legal opinion on record · privacy framework reviewed.
Milestone 2 · Month 6
30 briefs started · 15 qualified · median partner response < 24 h · first introductions approved.
Milestone 3 · Month 9
Positive contribution per case · pricing test results · go/no-go for second area.
Milestone 4 · Month 12
Convert SAFE or priced round at 7-8 M AED post-money. Series A read by month 18.
Closing
We do not sell listings. We sell the next decision.
In a market that doubled in five years and is correcting in 2026, the winner will be the layer that turns buyer intent into trusted introductions — not the portal with the most cards.
If you invest in the decision layer, you invest in a moat portals cannot copy, partners cannot replicate, and buyers will reward with trust.